Launch Management: How We Used a Beta Program to Build a New Product
At times, product launches may feel overwhelming, especially when executive stakeholders expect a new product or feature on a semi-frequent basis. Product leaders want a solution that seamlessly transitions from assisting them in planning their product strategy to executing it.
We understand the need for a single space to manage upcoming launches. Our new purpose-built tool helps product teams like yours, connect your roadmap to your go-to-market strategy. Our team experienced the tool’s benefits while running the beta program for it! We’re excited to share our story with you in this exclusive webinar.
We provided a behind-the-scenes look at how we approached developing our new Product Management Platform design that keeps product teams in mind.
ProductPlan’s Principle Product Manager, Rachel Wynn; Manager of Product Marketing, Cameron Fitchett; Product Designer, Kevin Lucy; Engineering Manager, Sanden Gocka; and Lead Software Engineer, Jacob Ferguson, discuss how they collectively collaborated and communicated during the beta program to build out our newest product, Launch Management.
In this webinar, you will learn:
- Our approach to launch management and the launch management beta
- The scope of our beta
- The role of cross-functional communication and collaboration in the beta
- Our learnings and findings